“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed”
– Michael Jordan
HOW I CAN HELP YOU
Creative professional with over 15-years experience in multimedia, web, marketing and print design for some of the world’s leading brands. Unique ability to build and maintain “win-win” partnerships. Dynamic leader, with a knack for bringing out the best in creative professionals, while building supportive work environments.
Accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements. Versatility to pivot into various roles determined by the task at hand. Has led teams of 10+ on national creative projects and launches. Masterful designer and renown for his ability to foster growing profits for his clients and building strong relationships with them. Deep passion for design, photography and marketing.
Recent successes have included leading the rebranding for local Florida business that has driven a 55% increase in revenues over 3 years after devising thought-provoking brand elements and campaigns.
My name is Kareem Harrigan. I grew up on the small island of St. Thomas, U.S. Virgin Islands. Growing up, I spent most of my time as a kid over at my grandmother’s house. It was the best place to hang out since all my cousins were there and the neighborhood was lively. Grandma’s house was filled with music, laughter, friends, games and most of all: family. It was in this neighborhood I learned to become the strong leader I am today.
Apartment 240 in Hidden Valley Building 13 is where my love for design all started. Culture is everything and there was plenty where I grew up to keep me inspired to create. There were times I would sit on my grandmother’s stoop and find inspiration, sitting and sketching for hours until my pencil would become a little snub. In my senior year of high school, the Art Institute came to my school for a visit and I learned that I could actually earn a degree and a living with graphic design. I made a decision then to pursue art. Eventually I moved to Florida for school. I got a job in retail at DSW while I was attending school to pay the bills. After I graduated, driven by practical matters, I started working full-time at DSW and cheated on my first love: design.
But that wasn’t my passion. After dedicating 12+ years to the retail management world, I finally reconnected with my true love and have not looked back since. I am a strong believer in learning and growing and embracing opportunities where I can do both while helping others along. I am always looking for the next challenge. I bring 150 percent effort every day to the work I do. The use of proper design principles and techniques along with my management experience allow me to perform at a high level and create quality work. Working as a freelance designer since 2004, I have had the opportunity to work with various clients throughout my career.
In my spare time, I love going to church, spending time with family, going on foodie adventures, exercising, reading, watching football, traveling and catching up on my favorite shows. I love the design and development process of taking concepts and ideas and turning them into recognizable brands. As an entrepreneur myself, I recognize the importance of having a strong attention to detail. I use that dedication to bring a client’s vision to reality. My overall mission is to provide high quality service that combines creativity with value, while establishing successful relationships: working with you to fully understand your business and your target audience. When you partner to do business with me, I become fully vested in who you are as an organization and what your overall vision is for your brand or rebrand. Using the outcome from our consulting session, I will put together a plan for the most effective design strategy that will produce the best overall results for your business. Your vision becomes MY VISION, your obstacle becomes MY OBSTACLE, your goals become MY GOALS, because ultimately, your success becomes MY SUCCESS. I would love the opportunity to work with you, so please feel free to contact me.
LOGO DESIGN PROCESS
1. UNDERSTANDING & PROJECT START
The process starts with me asking you a few questions and having you fill out my questionnaire. After this I have an understanding of the project and can give you a realistic price offer. You can expect to receive a quote within 24 hours. Send me an email via my contact page right now and we will get the ball rolling. Once we have agreed on the quote I will send you an invoice for the first half of the total payment. When I have received the payment we will go on to step 2.
2. GET TO KNOW YOUR BRAND
This is the part where I ask you a bunch of questions. From your answers I will get to know your business and the brand. Obviously, this is a crucial step: I need to fully understand your brand to enable me to do a great job and create a logo that is effective and right for you. The information you give me will also serve as a roadmap to help us keep on track, so that the design process is driven by the brand and not by a favorite typeface, color etc.
3. RESEARCH & BRAINSTORMING
This is where my real work starts. I do research on the target audience, trends and look at competitors. This will help me create a contemporary and unique logo that stands out in the crowd and speeks to your customers. I also brainstorm ideas and look for design inspiration.
4. SKETCHES ON PAPER
I start with rough sketches of various ideas that came up during the previous step. I select one or a few of the best ones, which I then refine and send over to you. Based on your feedback revisions will be made if necessary and eventually there will be a winner. The winning design sketch will look, more or less, like the final digital version.
5. GOING DIGITAL
The final sketch is scanned and traced to vectors. Often the accuracy at this step reveals some minor details that need to be tweaked. Until now the logo has just been a black and white representation, but now it is time to color it. The colors are based on your information about your target audience etc. At this stage the logo is also tested across the various media where the logo will appear. When the final logo and its colors are approved it is time to wrap things up in the next step.
6. FINAL DELIVERY
Before final file delivery, the last invoice will be sent (i.e. second half of payment). When I receive the payment all the necessary files (vector and pixel format in different color variations) will be emailed to you.
I always seek to be even better as a designer and it is important to get your feedback on how you have felt working with me. So, shortly after the final files have been delivered, I will send you a short list of questions. This is of course optional, but it is highly appreciated if you do take a few minutes to answer them!
READY TO START?
Send me an email via my contact page so we can start to create something great together.