Culture is Everything
Services: Brand Identity, Planning, Logo Design, Web Design & Development, Stationery Design, Social Media and Apparel Design.
West Indian rooted and culturally inspired, Culture is Everything serves as a voice for people of all cultures, providing an avenue for them to express their heritage through apparel. The owner made it clear from the outset that this was a “passion project,” with every design concept reflecting his love for art, design, and West Indian culture. He aimed to fill the gap between the various cultures he admired—such as streetwear, art, design, and sneaker culture—while creating a brand that would stand out among a generation of designers and consumers who often throw anything on a shirt for quick profit.
Culture is Everything was envisioned as a platform where he could unify all his passions into a single brand. For the logo, he wanted to capture his simplistic yet creative approach to design, business, and life. As a result, he created a text-based logo within a rectangular box, making the text “isEverything” appear as if it is breaking free from the confines of the box. This symbolizes the idea of never allowing anything or anyone to limit you.
The Pencil Design represents a significant part of his childhood when he would draw and sketch until his #2 pencil became just a small stub. It was during these moments that his love for art and design flourished. Each brand element holds personal significance for the owner, and these small details can be found throughout various touchpoints, such as the waving flag icon, which represents freedom and embodies all the things he cherishes within his culture.
As we began designing the initial t-shirts, we aimed for a clean aesthetic while introducing the brand to consumers. We started with signature and statement t-shirts that are culturally inspired. This minimalistic approach extended to the design of the e-commerce website, where we implemented ample white space to allow the shirt designs to stand out. Integrating Square payments into the website was also crucial. The end result was a clean e-commerce platform that accepted multiple forms of payment, including PayPal, Stripe, and Square.
Since launching, they have enjoyed a 200% increase in website traffic month over month and a 75% increase in sales.
