Mr Potato Spread
Services: Brand Identity, Planning, Logo Design, Web Design & Development, Stationery Design, Social Media and Food Truck Design.
Mr. Potato Spread is a new fast-causal lunch delivery catering, and food truck company. Unlike pizza delivery and other fast-food-type delivery services, Mr. Potato Spread takes pre-orders at least a day in advance to ensure that every potato received is mouth-watering and fresh. Keeping it simple and minimal, the owner just wanted a website for online ordering, some business cards, a menu, and a t-shirt design. They already had a logo design in place, but being the designer I am, I saw the full potential for the brand and decided to sketch and design an entire brand, including a logo redesign
The result was a logo with a hand-drawn curvy script to symbolize melting butter. The primary colors used were red and white, and yellow was the secondary color. The logo was placed on the menu, business cards, website, and various marketing collateral. Developing other design elements to be used on collateral and during their marketing campaigns was essential. With their unique business model, I saw a mascot as a precious element for marketing, and this is where the Mr. Potato Spread mascot was developed. I developed a mascot out of a potato with the Executive Chef’s signature looks. From the backward hat to the smile on his face.
Developing a mascot helped make their brand timeless because it could be made to relate to adults and kids. Their business segments include catering, food truck events, and business lunch delivery. I created a custom tagline for the menu, website and designed the food truck wrap to be a driving billboard. Known as the “Home of the Original Crab Pot Potato,” it was essential to include a picture of that potato on the food truck. Letting the primary color red dominate the design so the beautifully design wrap can be spotted from a mile away!
Another challenge was to create an e-commerce website that would allow ordering ahead and the ability for the customer to select a specific time frame for delivery. The result was an e-commerce website with a unique ordering system that allowed customers to order ahead, ensuring orders were made at least 2 hours in advance and forcing a minimum order of $25 to checkout. Mr. Potato Spread saw a 200% increase in website traffic and a 55% increase in revenues over 3 years after implementing thought provoking brand elements, campaigns and ordering website.
