Mr Potato Spread
Services: Brand Identity, Planning, Logo Design, Web Design & Development, Stationery Design, Social Media and Food Truck Design.
Mr. Potato Spread is a new fast-casual lunch delivery catering and food truck company. Unlike pizza delivery and other fast-food services, Mr. Potato Spread requires pre-orders at least a day in advance to ensure that every potato served is mouth-watering and fresh. The owner wanted to keep things simple and minimal, focusing on a website for online ordering, business cards, a menu, and a t-shirt design. Although they already had a logo, I saw the potential to enhance the brand further and decided to sketch and design an entire brand, including a logo redesign.
The new logo features a hand-drawn, curvy script symbolizing melting butter, with primary colors of red and white, and yellow as a secondary color. This logo was incorporated onto the menu, business cards, website, and various marketing materials. Developing additional design elements for marketing collateral was essential, so I conceptualized a mascot to enhance their branding. This mascot, modeled after a potato, captures the Executive Chef's signature style, complete with a backward hat and a friendly smile.
Creating a mascot made the brand timeless, appealing to both adults and children. Mr. Potato Spread operates in several segments, including catering, food truck events, and business lunch delivery. I crafted a custom tagline for their menu and website, and I designed the food truck wrap to serve as a driving billboard. Known as the “Home of the Original Crab Pot Potato,” the design prominently features an image of this signature dish, with the red color dominating the wrap for maximum visibility from a distance.
Another challenge was developing an e-commerce website to facilitate ordering ahead and allow customers to select specific delivery timeframes. The result was a user-friendly website with a unique ordering system that requires customers to place orders at least 2 hours in advance and enforces a minimum order of $25 to checkout. After implementing these thoughtful branding elements, marketing campaigns, and the new ordering website, Mr. Potato Spread experienced a 200% increase in website traffic and a 55% increase in revenue over three years.
