QuEST Forum
Services: Branding Strategy, Print Production, Social Media Design, Marketing Collateral Design, Magazine Layout
QuEST Forum approached me for a much-needed refresh of their collateral and the establishment of Branding Guidelines to better represent their position at the forefront of the telecommunications industry. After consulting with them to fully understand their vision, I began refining their collateral and developing a cohesive look and feel for each piece that aligned with their overall brand identity.
At that time, QuEST Forum was using several tri-fold brochures and lengthy documents that had not been updated since 1998. I first evaluated their existing materials to determine which collateral was necessary and which could be eliminated. Collaborating closely with their Marketing Director, we worked on developing the information they needed but didn’t have.
Considering printing costs and the average attention span of a reader, we began the process of trimming, combining, or outright eliminating some materials. They now utilize one-pagers and tri-folds that cover multiple topics within a single piece. Additionally, I converted these materials into electronic formats. As a result of these updates, even QuEST Forum's annual report can now be distributed electronically.
Through these efforts, we created concise and visually appealing one- to two-page documents that effectively inform their audience. Engagement and requests for QuEST Forum collateral have significantly increased as a result, and audience feedback has been overwhelmingly positive regarding both the content and the improved aesthetics of their materials.
