Seminole Dining
Services: Logo Design
With Florida State University’s food service contract up for negotiation, I played a critical role in presenting branding ideas for the development of “Seminole Dining.” I created 11 logos to represent the new dining options on FSU’s campus, resulting in the selection of 2 logos that became the official branding for “Seminole Dining” and “Your Way Cafe.”
As part of the proposal team for this contract, we successfully secured a 10-year dining services agreement with FSU, which will provide an expanded menu of healthy and locally sourced fresh foods prepared by culinary-trained chefs in new and renovated dining facilities and restaurants across the campus. Valued at over $173 million, the contract unites multiple dining and food programs, including residential, retail, concessions, catering, and mobile dining via food trucks.
